OK, so you're running Virginia Railway Express. Service is so unreliable, ridership is falling. Passengers would rather sit in gridlocked traffic than ride your rail system. So what do you do?
According to today's Washington Post, if you're the VRE board, you jack up fares for the fifth time in five years, stop compensating people for late trains, make the cars dirtier, and slash the marketing budget.
There! That oughta lure 'em back!
I swear I just read an article recently that said just how much people were relying on trains such as MARC and VRE as alternate methods of transit...maybe not.
ReplyDeleteBrilliant ideas! I can't believe someone didn't think of them sooner ;-)
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