Saturday, December 1, 2007

CBS Seeks Enviro Reporter. Brainy, Unhip Al Gore-Types Need Not Apply.

CBS News seeks reporter/host for eco beat.

Required: Funny, irreverent and hip, oozing enthusiasm and creative energy.

Not required: Environmental knowledge.

Apparently they think we'd rather get our environmental news from Jenny McCarthy than from Rachel Carson.

Yes, top green sites like Grist and Treehugger succeed by combining wit and wisdom. But it's the hard news, expert analysis and good advice that keep us coming back. The humor is just the chocolate coating that makes it go down easier. That CBS thinks they can copy the style without the substance is insulting.

Via Business & Media Institute
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