Picked up some aluminum foil at Harris Teeter this week and noticed Reynolds has introduced a smaller package. For Reynolds, it saves them money both on cardboard and on shipping (allowing them to fit more rolls of aluminum foil in the same box). For Harris Teeter, it takes up less space on the shelf. And for me, it takes up less space in my drawer.
You'll often hear me say that the right economic move and the right environmental move are one and the same. This is just one of many concrete (metallic?) examples.