Tuesday, October 27, 2009

Toyota Washing Off Its Green?

You hear about plenty of greenwashing -- companies trying to look green with token environmental efforts. But rarely do you see a company actively trying to look less green.

That's apparently what Toyota has decided to do, aligning itself with the U.S. Chamber of Commerce's climate denial and clean energy obstruction:

Officials from the US Chamber of Commerce told Politico today that in private conversations the car company had been supportive of its campaign against a proposed law to reduce greenhouse gas emissions.The comments look set to further anger hundreds of disgruntled Prius owners who have joined an online campaign demanding Toyota quit the chamber in protest at its opposition to reducing greenhouse gas emissions. The chamber has called the bill a "jobs killer", and its executives have questioned the science behind global warming.

Toyota had already lost some of its green cred when Ford put out a superior hybrid, the Fusion. Now the company risks destroying its environmental reputation entirely by casting its lot with the U.S. Chamber. Will the Prius go from a symbol of planetary protection to a symbol of ignorance and inaction?

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