Tuesday, February 22, 2011

Corn Syrup Blondie Definitely Wouldn't Have Been As Catchy

The Green Miles lived in Plattsburgh, NY for two years. Living on the shores of Lake Champlain, it's impossible to avoid developing a hardcore addiction to Vermont maple syrup. So when I saw Ben & Jerry's Maple Blondie ice cream, I had to try it.

But I was disappointed the ice cream lacked a true maple bite. The Impulsive Buy's review nailed it - if I hadn't seen the package, I'd have guessed it was butterscotch ice cream.

A look at the ingredient list helped explain it - the ice cream contains more cane sugar and corn syrup than maple syrup:
I'm guessing this is an example of a company cutting corners to keep all its products the same price (and keep them delivering the right profit margin). But I'd rather pay more for maple ice cream that actually tastes like maple.

In a related story, Ben & Jerry's has agreed to phase out its use of the phrase "all natural" after being pressured by The Center for Science in the Public Interest.
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