Grist's David Roberts reviews The Lorax trailer, predicting "movie to insult all that is good, holy." The new story seems to make the destruction of the area's ecosystem less of a devastating man-made catastrophe of choice and more of a minor inconvenience that can be exploited to score with treehugging babes. As for The Lorax himself, he seems to be Poochified - less wise than wise-cracking, a punchline also ready to punch out anyone who disagrees with him.
Considering you can buy the book for less than the price of a movie ticket, seems like you should skip the film and re-read The Lorax instead.
And if you really want to embrace the book's moral - "Unless someone like you cares a whole awful lot, nothing is going to get better. It's not." - RSVP for the Tar Sands Action at the White House on Sunday.
UPDATE 2/23: It just keeps getting worse - as Mother Jones' Kate Sheppard reports, the Lorax is now a spokesman for an SUV.