Put Transit Where People Need to Go (Especially If They're Drunk)

Tonight begins New Bedford's 99th annual Feast of the Blessed Sacrament, a drinking-intensive event with no nighttime public transit.

Just this week, New Bedford Standard Times columnist Steve Urbon lamented how the city's recently-launched downtown shuttle service has few passengers. Urbon speculates the route was designed not around where people already need to go but where tourism officials would like people to go.

Why not take advantage of the opportunity to introduce thousands of potential new customers to the service by offering a special & late-running Feast Shuttle? Give them fliers for the normal shuttle routes that they can read the next morning while they're recovering from their skull-crushing Madeira wine headaches?