New Movie to Poochify "The Lorax," Rid Story of Downer Moral Lessons?

Remember that Easter Bunny from the Illumination Entertainment movie Hop that crapped jelly beans? If that bunny ate a copy of the book The Lorax, Illumination Entertainment's new film based on adapted from vaguely inspired by the Dr. Seuss classic might be what would come out the other end.

Grist's David Roberts reviews The Lorax trailer, predicting "movie to insult all that is good, holy." The new story seems to make the destruction of the area's ecosystem less of a devastating man-made catastrophe of choice and more of a minor inconvenience that can be exploited to score with treehugging babes. As for The Lorax himself, he seems to be Poochified - less wise than wise-cracking, a punchline also ready to punch out anyone who disagrees with him.

Considering you can buy the book for less than the price of a movie ticket, seems like you should skip the film and re-read The Lorax instead.

And if you really want to embrace the book's moral - "Unless someone like you cares a whole awful lot, nothing is going to get better. It's not." - RSVP for the Tar Sands Action at the White House on Sunday.

UPDATE 2/23: It just keeps getting worse - as Mother Jones' Kate Sheppard reports, the Lorax is now a spokesman for an SUV.