OK, so you're running Virginia Railway Express. Service is so unreliable, ridership is falling. Passengers would rather sit in gridlocked traffic than ride your rail system. So what do you do?
According to today's Washington Post, if you're the VRE board, you jack up fares for the fifth time in five years, stop compensating people for late trains, make the cars dirtier, and slash the marketing budget.
There! That oughta lure 'em back!