Thursday, April 5, 2012

NBA Green(washing) Week

It's the National Basketball Association's Green Week, but in 2012 is simply recycling enough to call yourself green?

The Natural Resources Defense Council has positioned itself as the go-to organization for sports leagues looking to go green. It's had some success getting Major League Baseball and the National Hockey League to measure energy usage. But other leagues like the NBA and National Football League seem to be doing the bare minimum - recycling & a few service projects with no league-wide efforts to even measure carbon pollution, never mind cut it - while still getting to plaster NRDC's green seal of approval on their websites.

Not that organic cotton jerseys aren't cool, but ... even the NBA/NRDC video announcing the partnership shows an NBA arena surrounded by a sea of cars next to a busy highway. All you have to do is recycle your empty water bottle before you get back in your SUV and consider the planet saved!
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